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Roam route exceeds expectations

LAKE LOUISE – A new public transit service between Banff and Lake Louise zoomed ahead of expectations in its first month of operation.
ROAM Bus Routes Ribbon Cutting
Improvement District 9 councillor Davina Bernard, VP of operations for the Banff Centre Michael Code, Minister of Environment and Climate Change Catherine McKenna, Banff Mayor Karen Sorensen, Banff-Airdrie MP Blake Richards and Martin Bean, CAO of Bow Valley Regional Transportation Services Commission cut a ribbon on the new bus route to Lake Louise in Banff on Tuesday (Oct. 9).

LAKE LOUISE – A new public transit service between Banff and Lake Louise zoomed ahead of expectations in its first month of operation.

Roam's Route 8 Lake Louise saw 4,916 passengers in October – well above the 3,000 passengers Roam Transit anticipated. On the busier weekend days, there were about 250 passengers.

“I think for October, for the start of a new service, it’s excellent. This has greatly exceeded our expectations,” said Martin Bean, chief administrative officer for Bow Valley Regional Transit Services Commission. “We’re happy to be able to connect Banff and Lake Louise for residents and visitors and provide connections to Canmore as well.”

The new service was launched Oct. 9, leaving from downtown Banff to Lake Louise, making stops at Samson Mall and Lake Louise lakeshore. It replaces Parks Canada’s seasonal contract for transit to Lake Louise over the previous two summers.

It’s a free service for now to help encourage residents and visitors to jump on the bus, but a one-way fare of $8 will be charged starting Dec. 3.

The route will grow in summer 2019 to include stops along the Bow Valley Parkway, such as  Johnston Canyon.

“We will have routes on the Trans-Canada Highway and also buses that go along the Bow Valley Parkway,” said Bean.

“We’re designing it so that if people want to go directly to Lake Louise, then they have the option of staying on the Trans-Canada Highway.”

It’s expected the passenger numbers will drop off a little in November and early December, before picking back up again in the lead-up to Christmas.

Bean said the Lake Louise service was designed to help local residents and visitors, with five departure times from Banff, including a start at 7:30 a.m. and last departure at 10 p.m..

“The 10 p.m. departure allows people to see a movie and go for dinner before heading back to Lake Louise,” he said.

Meanwhile, Roam is working closely with the Canmore Eagles, a hockey team in the Alberta Junior Hockey League.

“For the price of an Eagles ticket – $15 – you can get a bus ride from Banff and a ticket for the game,” said Bean.

“We started this promotion in the playoff times last year, but this year we’ve expanded the program to the full season.”