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Tourism Canmore Kananaskis announces CEO

“Rachel is a well-respected and trusted member of the tourism community both in Alberta and internationally. Her experience in the tourism sector throughout the Canadian Rockies will be an asset to the team and community as a whole as we restore economic prosperity and social well-being through the visitor economy.”
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Tourism Canmore Kananaskis CEO Rachel Ludwig on Tuesday (March 9). EVAN BUHLER RMO PHOTO

CANMORE – Tourism Canmore Kananaskis has found a new chief executive officer following an extensive search.

Rachel Ludwig, who had been serving in the interim role for the past year, was unanimously appointed by the tourism organization’s board of directors.

The search saw more than 100 applicants and several in-depth interviews, according to a media release.

“Rachel is a well-respected and trusted member of the tourism community both in Alberta and internationally,” Andrew Shepherd, the chair of Tourism Canmore Kananaskis board of directors, said in the release.

“Her experience in the tourism sector throughout the Canadian Rockies will be an asset to the team and community as a whole as we restore economic prosperity and social well-being through the visitor economy.”

During her year in the interim role, she spearheaded the free marketing initiative for local tourism businesses, which has had more than 50 new members sign up. Tourism Canmore Kananaskis continues to be one of the top five destination marketing organizations in Alberta and have also established the World Travel and Tourism Council’s safe travel initiative for local businesses.

“Ms. Ludwig has been instrumental in steering the organization through the COVID-19 pandemic and thanks to her achievements we will see the organization come out of the pandemic stronger,” Shepherd said.

Ludwig added the importance tourism has on the local Canmore and Kananaskis economies, with many businesses reliant on outside visitors.

“We will continue to work collaboratively with the Town of Canmore, Alberta Parks and our tourism stakeholders to create a balanced approach to tourism keeping planet, people and profit top of mind in our efforts to rebuild the industry,” Ludwig said.

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