The long-awaited rebranding of Canmore will be unveiled next week.
Canmore Business and Tourism has been tasked by the municipality to develop the brand story, its supporting visuals and messages with consultant Destination Development International.
DDI began the work in 2011 with an inclusive process by engaging people from all sectors of the community.
However it recognized while Canmore is diverse with many passionate sectors and special interest groups coming up with a brand that makes everyone happy is unlikely.
The goal, said CBT, is to create a brand that distinguishes Canmore from other communities by defining those attributes which make the community truly stand out.
“Branding was a long and exciting process, during which we have learned a lot about the community,” said CBT president and CEO Andrew Nickerson. “We are thrilled about the final brand. We feel it accurately represents the community and will be something that the community will buy into.”