After taking a different role with Tourism Canmore Kananaskis as of January, John Samms has left the organization.
After 13 years with the organization, the last seven as executive director, Samms has resigned as director of sales to pursue a personal business opportunity.
In an interview with the Outlook, Samms said the time was right to begin his new business, Unlimited Canmore Adventures, and to focus on spending more time with his family.
“The timing was right in terms of market demand – it had to come to life this summer,” he said. “I did have concerns of a conflict of interest in driving a business and working with Tourism Canmore Kananaskis.”
The new company, based out of Nakoda Lodge, will feature paintball and fly fishing and is a member of TCK.
“The organization is phenomenal in terms of world destination marketing and I think it is only going to get better,” he said. “Most businesses still don’t understand, in my opinion, the importance of having an agency like Tourism Canmore Kananaskis marketing the destination and how effective it has been.
“My new business is registered with TCK and we will be at the forefront participating in any initiative.”
TCK board chair Dan DeSantis said Samms has been an integral part of the organization.
“John has been extremely important to the organization, he has put his heart and soul into Tourism Canmore Kananskis for the last 13 years and he will be missed,” DeSantis said. “We are excited for John and excited for the opportunity he has going forward with his business.”
Vice-chair of the board Andrew Nickerson has stepped down out of that role to fill in short-term as interim CEO.
DeSantis said with the search for a president/CEO and director of sales it is an exciting time for TCK.
“We believe it is an opportunity,” he said. “It allows us to bring in two new positions with a fresh perspective and fresh ideas as we move forward.
“It gives us the ability to further create a vision and bring more tourists to the area.”
In the meantime, TCK will continue to work on its 2011 marketing plan along with other groups on the Town’s Strategic Economic Development and Tourism Plan.