Sobeys Inc. will celebrate Canada 150 by inspiring future leaders and giving back to communities.
Ice Cream Day and Pay It Forward campaigns will see more than $175,000 donated to those in need in Western Canada. As a proud Canadian company, Sobeys is celebrating Canada’s 150th with a special fundraising campaign called Canada Screams for Ice Cream.
On Saturday (June 24), customers can visit their local Sobeys, Safeway or IGA store in Western Canada and make a $2 donation in exchange for a tasty ice cream treat. One hundred per cent of funds raised will help provide healthy meals and snacks for the store’s chosen local charity.
Local Bow Valley participating locations will include Banff’s IGA (318 Marten St.) and Safeway Canmore (1200 Railway Ave.), with IGA’s local charity of choice being Elementary School Food for Learning and Safeway Canmore raising funds for Canmore Girl Guides.
Sobeys will match donations raised on June 24, to a total of $100,000. The Canada Screams for Ice Cream event will also mark the launch of Sobeys Inc.’s Kids Paying-it-Forward program, which will provide 150 kids from participating charities each with a $500 gift card to donate to a community group that has helped their family, friends or neighbours.
Through this initiative, a total of $75,000 will be donated, allowing Sobeys to help Canadian charities shape future leaders and continue a long-standing commitment to community giving.
“Sobeys Inc. has deep roots in Western Canada, and we can’t think of a better way to celebrate our country’s 150th birthday than with a fun ice cream event for our customers that will directly benefit the communities we proudly serve,” said Renée Hopfner, director of community investment.
“We also have a unique opportunity to invest in future generations through the Kids Paying-It-Forward program and empower local youth who are passionate about making better food possible.”
Donation presentations will be made in local communities throughout summer. More information about the Canada Screams for Ice Cream campaign, the Kids Paying-It- Forward program, and participating Sobeys, Safeway and IGA locations, can be found at sobeys.com, safeway.ca or west.iga.ca.
